Snapchat Introduces In-App Commerce Platform To Drive Brand Loyalty

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We have earlier seen that Snapchat has sold several kinds of stuff such as Ghostface Chillah Backpack, Spectacle, Dancing Hot Dog Halloween costumes etc. on Amazon to add some extra amount to their revenue. But now they are all set to introduce a snap store right in the app itself.

This is a great in-app commercial process which will allow users to make a purchase right from the app.

Snapchat Introduces In-App Commerce Platform To Drive Brand Loyalty
Snapchat Introduces In-App Commerce Platform To Drive Brand Loyalty

 

The newly introduced Snap Store in SnapChat is available in the Discover section. So, what you are required to do is scan the available code with the SnapChat camera which will open the store. And then you can start buying your items. As of now, the available stuff in the SnapChat store is listed here.

  • Bring Back Best Friends Sweatshirt: $49.99
  • Dancing Hot Dog Plush Doll: $19.99
  • Winkface Sweatshirt: $49.99
  • Dog Lens Tee: $29.99
  • Streak Hat: $29.99

So, you can have any of the products from SnapChat Store hassle free. New items will be added soon on 8th February. Users can also visit the Snap Store website for the Snapcode and then subscribe as it first opens in the in-app store.

It was initially thought that SnatChat is taking this step in order to add revenue to their bottom line but the spokesperson from the company denied this statement and according to them, this decision opts only for the community and they are trying to drive the brand loyalty this way.

This is no doubt a great initiative by SnapChat but it is to see now if they can become actually successful in this process. E-commerce in mobile is a bit annoying as users are not ready to wait for more than a second while the e-commerce sites are normally slow on mobile devices.

1 COMMENT

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